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Launching Your Lash Empire: A Step-by-Step Guide to Starting a Lash Business

launching your lash empire

The world of beauty is vast, with endless possibilities for aspiring entrepreneurs. But have you considered specializing in a specific niche, like the alluring world of lashes? Lash extensions are a booming trend, with the global market expected to reach

by 2027. If you're passionate about enhancing your eyes and creating stunning lash looks, starting a lash business could be your perfect path to success.

Step 1: Niche Down and Define Your Brand Identity

Within the lash world, you can further specialize in various areas like classic lashes, volume lashes, hybrid lashes, or even colored and glitter lashes. Identify your unique selling point and target audience. Are you a perfectionist specializing in natural-looking classics? Or are you an artist creating dramatic volume lashes for bold and glamorous clients?

Case Study

Lash Queen by Sarah: Sarah, a former accountant, decided to pursue her passion for lashes and started "Lash Queen by Sarah" from home. Recognizing the growing demand for natural-looking lashes, she perfected the classic lash technique and built a loyal clientele through word-of-mouth recommendations. Today, Sarah operates a successful lash studio and even offers online training courses for aspiring lash artists.

Actionable Advice

  • Research different lash extension techniques and choose your specialty.

  • Create a mood board or brand identity that reflects your style and target audience.

  • Choose a catchy business name and design a logo.

Step 2: Master the Craft and Gain Credentials

Proper training is crucial for success in the lash industry. Look for accredited lash extension courses that provide comprehensive training in theory and practical application. Obtaining relevant certifications will enhance your skills and build trust with clients.


  • Borboleta Beauty: Offers online and in-person lash extension courses with flexible schedules and comprehensive materials.

  • NovaLash: Provides advanced lash extension training programs and certifications recognized worldwide.

Step 3: Secure Your Business Legalities

Every business needs a foundation. Obtain necessary licenses and permits based on your location and business structure. Consider registering your business, acquiring liability insurance, and setting up a financial management system.

Actionable Advice:

  • Research local regulations and licensing requirements for lash businesses.

  • Invest in business insurance to protect yourself from unforeseen circumstances.

Step 4: Build Your Dream Studio

Whether you operate from home, rent a dedicated space, or collaborate with a salon, create a welcoming and professional environment for your clients. Invest in comfortable furniture, proper lighting, and high-quality products.


  • Lash Bar by Emily: Emily transformed her spare bedroom into a cozy and inviting lash studio. She incorporated soft lighting, plush bedding, and stylish décor to create a relaxing experience for her clients.

  • The Lash Collective: This salon collaborates with independent lash artists, offering them individual studios within their shared space. This model provides flexibility and resources for both artists and clients.

Actionable Advice:

  • Design your studio space to reflect your brand identity and create a positive atmosphere.

  • Invest in high-quality lash extension supplies and equipment.

  • Ensure proper hygiene and sanitation practices for a safe and comfortable environment.

Step 5: Embrace the Power of Marketing

In today's digital age, online presence is crucial. Create a user-friendly website and engaging social media profiles showcasing your work, pricing, and booking options. Utilize targeted advertising and consider collaborating with influencers to reach a wider audience.

Actionable Advice:

  • Invest in professional photography to showcase your lash artistry.

  • Run promotions and offer referral programs to attract new clients.

  • Engage with your audience on social media, respond to inquiries, and build relationships.

  • Encourage clients to leave positive reviews and testimonials.

Step 6: Continuously Learn and Grow

The beauty industry is constantly evolving. Attend workshops, conferences, and online courses to stay ahead of the trends and learn new lash extension techniques. Network with other lash artists, share knowledge and collaborate on projects.

Actionable Advice:

  • Subscribe to industry publications and follow leading lash artists for inspiration.

  • Participate in online communities and forums for lash artists.

  • Attend trade shows and exhibitions to discover new products and techniques.


Starting a lash business is an exciting journey, but it requires dedication, hard work, and continuous learning. By following these steps and staying passionate about your craft, you can build a successful lash business and empower clients to express their unique beauty

Most Profitable Lash Business Services.



Profit Margin

Client Demand

Time Commitment

Classic Lash Extensions

Individual lash extensions applied to each natural lash, creating a natural and lengthening effect.

High (50-70%)


Moderate (1-2 hours per client)

Volume Lash Extensions

Multiple lash extensions applied to each natural lash, creating a fuller and more dramatic look.

Very High (60-80%)


High (2-3 hours per client)

Hybrid Lash Extensions

A combination of classic and volume lash extensions, offering a medium level of volume and definition.

High (60-70%)


Moderate (1.5-2.5 hours per client)

Lash Refills

Re-application of lash extensions to maintain fullness and replace lost lashes.

High (50-70%)

Very High

Moderate (1-2 hours per client)

Lash Lifts

Semi-permanent treatment that curls and lifts natural lashes for a more open-eyed look.

High (40-50%)


Moderate (1-2 hours per client)

Brow Tinting

Enhances and defines brows with color.

High (30-40%)


Low (30-45 minutes per client)

Lash Tinting

Darkens and enhances natural lashes for a mascara-like effect.

High (30-40%)


Low (15-30 minutes per client)

Lash Removal

Safe removal of lash extensions without damaging natural lashes.

Moderate (20-30%)


Low (15-30 minutes per client)

Author: Alexander Waldron


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